Presented By

NEW Top Dog 2022

Is your dog the cutest, cuddliest, goofiest, coolest dog around? If you answered yes, you’re going to love NEW Top Dog! With over $19,000 in prizes up for grabs and a chance to name a beer after your furry friend, this contest is every dog (and beer!) lover’s dream!

This online, vote-driven popularity contest will answer the most important question: “Who is the top dog in Northeast Wisconsin?” Let’s find out!

It’s Collaborative!

NEW Top Dog is a collaboration between six animal rescue organizations, six breweries and Kiwanis. All contest proceeds benefit pets and children in Northeast Wisconsin.

It’s Easy To Participate!

During this fun-filled contest, dog owners will pay $10 to enter their pup into their favorite shelter’s photo contest. Thanks to very generous support from Fleet Farm, all contest entrants and voters will receive a coupon for $10 off of a $50 purchase at Fleet Farm locations.

After registration, contestants will encourage their friends and family to vote for their canine companion (votes are just $1 each). At the end of  voting, the top 10 dogs from each of the six contests will win some really cool prizes

After fourteen days of voting, the contest will come to an end, and the top vote-earning dog will be crowned the NEW Top Dog for 2022.

Win Great Prizes!

Aside from bragging rights, there are a number of reasons to enter this contest!

  •  YOUR DOG ON A BEER: The winning dog from each of the six local contests will become the face of their very own beer! They’ll even get to help name the beer! In each of the six contests, the 2nd-10th place dogs will also have their photos featured on the beer can or bottle.
  • PRIZES: The top 10 dogs from each of the local contests will win a variety of prize packages (see each individual shelter’s contest page for prizes). 
  • SHELTER BONUS: At the end of the contest the shelter with the most votes across all dogs representing their shelter will win a $5,000 cash prize!  The second highest will receive $4000.  The third will receive $3000.  The 4th will receive $2000, and the 5th will receive $1000.  This is in addition to the funds they receive from the contest entries and voting.
  • PETS AND KIDS: Proceeds from this contest will benefit the participating shelters and

Support Pets and Kids!

There’s so much at play here! The NEW Top Dog contest is about fun, prizes, a sought-after title, and making a difference. Last year, this campaign raised $235,000 to help pets and children. With this year’s new shelter/rescue and brewery partners and increased awareness, the goal is to far exceed last year’s mark!

Because of you, NEW Top Dog 2022 will change the lives of even more pets and children.
Thank you for your participation!

Additional Questions?

Check out our FAQ page to help answer any additional questions you may have.

Presented By


Marketing Partners

Event Coordinator

Within a week of entering or initially voting in the contest,
you will receive an email with an electronic coupon.

Coupons are limited to 1 per registered account