Presented By

Congratulations to our Champion, Watson!

Thank you to all the participants and sponsors. Watch for NEW Top Dog 2023!



Saving Paws
Animal Rescue, Inc.

Beer Factory


Happily Ever After



Humane Society



Animal Shelter

Bare Bones


Oshkosh Area
Humane Society

Fifth Ward
Brewing Company


Shawano County
Humane Society

Pigeon River

NEW Top Dog 2022

Is your dog the cutest, cuddliest, goofiest, coolest dog around? If you answered yes, you’re going to love NEW Top Dog! With over $15,000 in prizes up for grabs and a chance to name a beer after your furry friend, this contest is every dog (and beer!) lover’s dream!

This online, vote-driven popularity contest will answer the most important question: “Who is the top dog in Northeast Wisconsin?” Let’s find out!

It’s Collaborative!

NEW Top Dog is a collaboration between six animal rescue organizations, six breweries and Kiwanis. All contest proceeds benefit pets and children in Northeast Wisconsin.

It’s Easy To Participate!

This fun-filled contest features two rounds: a local round, and a championship round.

During the local round, dog owners will pay $10 to enter their pup into their favorite shelter’s photo contest. Thanks to very generous support from Fleet Farm, all contest entrants and voters will receive a coupon for $10 off of a $50 purchase at Fleet Farm locations.

After registration, contestants will encourage their friends and family to vote for their canine companion (votes are just $1 each). At the end of the local round, the top 10 dogs from each of the six contests will (a). win some really cool prizes, and (b). automatically move into the championship round for a chance to win more prizes!

At the onset of the championship round, all votes will reset to zero. It’s anyone’s game!
Participants will continue to encourage votes for their furry friends. After six days of voting, the championship round will come to an end, and the top vote-earning dog will be crowned the NEW Top Dog for 2022.

Win Great Prizes!

Aside from bragging rights, there are a number of reasons to enter this contest!

  •  YOUR DOG ON A BEER: The winning dog from each of the six local contests will become the face of their very own beer! They’ll even get to participate in the naming and brewing process! In each of the six contests, the 2nd-10th place dogs will also have their photos featured on the beer can or bottle.
  • PRIZES: The top 10 dogs from each of the local contests will win a variety of prize packages (see each individual shelter’s contest page for local prizes). These dogs will also advance to the championship round as representatives of the shelter whose contest they entered.
  • CASH: At the end of the championship round, the top 3 dogs will win significant cash prizes and gift cards.
  • PETS AND KIDS: Proceeds from this contest will benefit the participating shelters and

Support Pets and Kids!

There’s so much at play here! The NEW Top Dog contest is about fun, prizes, a sought-after title, and making a difference. Last year, this campaign raised $50,000 to help pets and children. With this year’s expanded field and increased awareness, the goal is to far exceed last year’s mark!

Because of you, NEW Top Dog 2022 will change the lives of even more pets and children.
Thank you for your participation!

Additional Questions?

Check out our FAQ page to help answers any additional questions you may have.

2021 New Top Dog Winning Brew

Presented By


Marketing Partners

Event Coordinator

Within a week of entering or initially voting in the contest,
you will receive an email with an electronic coupon.

Coupons are limited to 1 per registered account